"Photography can make or break your marketing campaign. Whatever product or service you sell, think about how you are coming across to your customers.
If you look cheap, expect people to start by asking, “how much?” If you convey quality, you will attract customers who value quality AND are willing to pay for it.
Marketing is all about communicating your value. Tapping into commercial photography is an excellent opportunity to create a message for your business that makes you unique.
Instead of relying on boring stock photos, the smartest businesses are looking for photographers to capture images that will help evolve their brand and tell a visual story of who they are.
As a business, you have to showcase images that help you stand out from the crowd. To achieve this, you need to have bold, unique and modern professional imagery in your corner."